ESPNw Hallmark Redesign

ESPNw requested a revived design for their hallmark animation package to be used on their web and social platforms. This project included creating a toolkit of animated and still elements such as transitions, lower thirds and logo animations. Since these elements would be used regularly we created a scripted aftereffects file for quick turn arounds.

My team presented five concepts to the client, two of which are in the deck below that I conceptualized. The first concept presented the logo with electric energy to showcase the content in a powerful way to reinforce their brand of strong female athletes. The second concept, "particals" was animated to be powerful and impactful while still staying true to the brand's clean and elegant feel. Bits and peices of each concept were selected to create the final package.

PITCH DECKS

CONCEPT 01 ANIMATION - ELECTRICITY

CONCEPT 02 ANIMATION - PARTICLES

FINAL LOWER THIRD ANIMATION

ANIMATED TYPEFACE
I designed, animated and scripted this typeface in Adobe AfterEffects CC.