Areas of Expertise
Art Direction
Branding
Motion Graphics
3D Design
Caroline Pettinato is an Art Director, Designer, and Creative Consultant based in Baltimore Maryland. With experience across a wide range of design disciplines, she specializes in type-driven brand identities, motion design, experiential, and social media.
Her approach is strategic and research-based, working intuitively with brands to distill their core messaging down to its clearest, most visceral form. With a user-centered mindset and sensitivity to design, she draws inspiration from the latest trends to create something brand new. Communicating the conceptual approach and reasoning behind a design runs systematically throughout her design process. The outcome is lasting, pushing through the visual noise.
Email
clpettinato@gmail.com
Phone
(802) 839-9673
Work Experience
Art Director
We Are Social
2021 - Present
Work closely with the strategy and analytics team to lead the design team in realizing cross-platform social media campaigns from conception to execution by identifying trends in user behavior associated with immediate social content. Manage client relations by providing creative leadership in illustrating the connection of the creative approach to the business strategy.
Art Director
MKTG
2019 - 2021
Responsible for conceptualization and execution of digital content for premium high-end brand experiences. Working closely with creative director, internal team and freelance designers on a wide range of creative deliverables, from day-to-day social content, 360 campaigns to experiential design.
Adjunct Professor
University of New Haven
2019 - 2020
Taught Multimedia communications at the University of New Haven, a hands-on instruction on how to use digital media tools to produce interactive and media-rich stories while adapting communication to intercultural contexts. Responsible for teaching the fundamental applications and concepts that are the basic building blocks of digital communication: audio, image/video, Internet and web design, as well as social media.
Lead on-air designer of SportsCenter AM and First Take, responsible for organizing and maintaining show folders and provided guidance to other designers. Designed show graphics as directed for all productions while working under tight deadlines. Provided creative support to art directors on long term projects such as logo designs, set designs and animations.
Motion
Graphic
Designer
ESPN
2016 - 2018
Education
School of Visual Arts
2017
Cinema 4D and After Effects Integration Course
Quinnipiac University
2012 - 2016
Bachelor’s Degree
Interactive Digital Design Major / Sociology Minor