American Eagle x Gov Ball Experiential Animation

At New York City’s 9th Annual Governor’s Ball Music Festival, I spearheaded conceptualization and execution of American Eagle's interactive experience for concert goers to enhance the live music festival.

The American Eagle Experience integrated custom animations across the footprint through seamless light installations to create an interactive environment for guests to enjoy and share using the brand's hashtag, #AExME. Inside the two-story activation, conceived and executed by MKTG’s Chicago and NY Live teams, guests were invited to express their creativity while interacting with the brand.