HBO’s McMillions Sundance Release Party

During the 2020 Sundance Film Festival, HBO released their new docu-series, McMillions and hosted an after party, conceived and executed by MKTG’s Atlanta Live team. Guests were invited to peel to win while interacting with the brand.

Leading up to this event I was tasked with created a social media campaign to tease the event then a recap campaign to follow up the end of the festival. I worked in tandem with our Atlanta office to ensure all social graphics would be cohesive with the live event.