For its 20th anniversary, the New York City Gay Hockey Association embarked on a rebrand to commemorate two decades of fostering an inclusive hockey community. Now known as the New York City Pride Hockey Alliance, the league wanted a refreshed look that captured the spirit of NYC, the grit of their sport, and the pride of their community. The new identity modernizes their presence while staying true to their mission of inclusivity and representation.

Curating Klarna’s ‘always-on’ social presence, I identified emerging trends and crafted timely, witty content that seamlessly fit the brand’s edgy tone. By reimagining Klarna’s existing assets through photo manipulation and trend-driven messaging, I helped ensure their social media felt fresh, relevant, and never out of touch.

As a retainer client, Barilla’s social strategy combined structured content pillars with trend-driven moments. I worked closely with a copywriter to pitch and produce timely content that aligned with cultural conversations while reinforcing Barilla’s brand values monthly. From meal inspiration to expert tips and community highlights, our approach kept Barilla relevant, engaging, and top of feed.

I played a key role in the rebrand of First Take, ESPN’s flagship debate show, giving it a fresh visual identity to match its move to the New York Seaport District studio. Working within the Creative & Studio Direction team, I helped develop a graphics package that captured the city’s grit and energy while streamlining the workflow for live production.

At Gov Ball, American Eagle’s goal was simple: get festival-goers to engage with their experience and share it. I created an immersive, looping video installation that extended the physical space into a 3D animated hallway and dynamically synced with hallway lighting, turning American Eagle’s experiential booth into a social media magnet. The result? A constant stream of organic #AExME content flooding social feeds all weekend long.

At the 2020 Sundance Film Festival, HBO celebrated the release of McMillions with an immersive after-party experience. Guests were invited to “peel to win” while engaging with the brand, bringing the infamous McDonald’s Monopoly scandal to life. I created social media videos to promote/amplify the premiere and engage festival-goers with its interactive "peel to win" experience.

I designed a dynamic pitch deck for the 2023 Barstool Invitational, showcasing the event’s key details, top talent, and impressive live sports metrics. By combining bold visuals, clean layouts, and data-driven storytelling, I crafted a compelling presentation that highlighted the event’s value for both fans and sponsors, ensuring it resonated with Barstool’s audience and stakeholders alike.