As a retainer client, Klarna relied on We are Social to ideate and execute social media content that aligned with emerging trends—without ever feeling forced or out of place. I worked closely with a copywriter to carefully evaluate which trends made sense for the brand’s witty, edgy tone, ensuring Klarna wasn’t just jumping on a bandwagon but adding to the conversation in a meaningful way.

The main focus of these assets was to create highly shareable content—snackable posts designed to get Klarna’s branding shared organically across social media simply by being clever and relatable. After pitching these concepts to Klarna’s internal social team and key stakeholders, I used photo manipulation and design techniques to transform their extensive library of branded imagery into trend-driven, high-impact social content. This approach kept Klarna’s Instagram presence fresh, engaging, and always in sync with cultural moments—without losing its distinct voice.